2KFest is a 24-hour global live stream event to celebrate the next generation of NBA 2K21. The event will feature NBA & WNBA All-Stars and legends, music performances, and exclusive 2K content + giveaways.
We go live worldwide November 20th @ 12AM PT, with dedicated regional programming that begins @ 4PM CST in APAC, 2PM GMT in Europe and 1PM PT in America.
*Regional Headliner ** Performance Times
2KFest will be broadcast live on NBA2K's Twitter and YouTube channels. Here’s a look at just some of the original content coming your way:
An engaging look at how the game--IRL and in 2K--has changed, and how the GAME (NBA) has changed since 2010. Followed by an exclusive player panel to discuss the impact 2K continues to have on their lives--from playing as a kid, to battling with teammates, to gaming in the 2020 “bubble”.
An exclusive gamer panel brings together top 2KL gamers for a conversation that traces their journey from amateur to professional, dives deep into the unique 2020 season, and looks ahead to the 2021 season and beyond.
This guided conversation grants fans the opportunity to go behind the scenes with the global leaders of the NBA 2K21 development team. Key topics include the most talked about and anticipated elements of the game and the commitment to excellence every step of the way.
COVER ART: NBA2K cover art has become its own phenomenon and art form. Fans not only anticipate who the cover athletes will be, but look every year to the design reveal, key elements and styles it includes and how that’s carried through in the game. This segment goes behind the scenes of how the cover art is curated and comes together with interviews and perspectives from the artists and athletes alike.
FASHION: Fashion in today’s NBA extends way beyond the court. From walks down the players’ tunnel to being caught out on the town, players are not only passionate about what they wear but are always pushing the boundaries and setting trends.This segment looks at how the fashion world is ingrained within NBA2K.
MUSIC: 2K’s in-game music is a thing of legend. From exclusive song drops and artist-curated soundtracks, to fans getting the opportunity to include their original songs, 2K’s music has taken a life of its own. This segment looks back at some of the best soundtracks and dives deep into how music is selected.
Every year, anticipation grows and grows for 2K to announce that season’s cover athletes. In this segment, a vetted comedy troupe produces a mockumentary style video showcasing the secretive, behind-the-scenes decision-making process. This video takes a “deep look” at the people behind the cover, the science-based process, and ultimately reveals how and why players are chosen.
NBA players take their 2K ratings very seriously. It’s a sign of respect. Or disrespect. And disrespect won’t be tolerated. Every player and gamer thinks their rating should be a 99, and this segment takes a hysterical look at a truly terrible, yet very overconfident basketball player who has no doubt he deserves a 99.
Motion capture technology--and the motion capture team--is one of the game’s true unsung heroes. In this segment, discover the magic behind-the-scenes; from Steph Curry’s smooth shooting stroke to Kyrie Irving’s dribbling to a cheerleader’s dancing and every movement in-between, motion capture allows NBA 2K gameplay to be as real and lifelike as possible
A deep look into the 2K Foundations core objectives, previous accomplishments and future plans for global community engagement. The piece will also hone in on a recent, but very unique court renovation: Cal Johnson Court (Knoxville, TN). Interviews feature the players involved, kids who shoot on these courts everyday, and key community members--all focused on what the court means to the community at large.