Team Logos Revealed: Part I

Today we’re excited to showcase the first five team logos for the NBA 2K League. All of our teams have been heavily involved in creating these unique marks which capture the soul and energy of our new league. The team logos were developed in consultation with RARE Design out of Hattiesburg, Mississippi, who collaborated with each team on their respective brand.

Pacers Gaming

The logo features a modernized Pacers Panther which is unique to the franchise. Kelly Krauskopf, current Indiana Fever President and Pacers SVP said, “Boomer is part of the Pacers heritage; the logo takes Boomer into another dimension.” Krauskopf continued,  “Our goal was to create a logo that connected with our past while communicating an edgy, confident and dynamic esports brand. I think we accomplished that.”

Follow Pacers Gaming on Twitter, Facebook and Instagram.


Pistons Gaming Team (GT)

The Pistons GT logo incorporates branding elements of the Detroit Pistons while presenting an individualized, distinctive logo to exist in the NBA 2K League and appeal to gamers worldwide. The new logo integrates automotive piston imagery into a progressive design that is representative of the toughness, attitude and hardcore spirit of the region and its basketball history.

Follow Pistons GT on Twitter and Facebook.

Cavs Legion GC

The Cavs Legion GC official team colors are wine and gold, consistent with the look and feel of the Cavaliers NBA team franchise. The official team logo features a contemporary adaptation of the Cavalier profile, set above the team name in a sharp typeface that’s inspired by the edges of a sword.

“The team’s name, colors and logo honor the heritage of the organization, yet reflects the bold new territory of esports and the renegade nature of a Cavalier,” said Tracy Marek, Cavs Chief Marketing Officer. “This results in an edgy, new-age version of the iconic Cavs brand that fits within the current esports landscape. We are excited for the opportunity to bring the same energy and passion we put into our other properties to Cavs Legion and the entire esports community.”  

Follow Cavs Legion GC on Twitter, Facebook and Instagram.


Mavs Gaming

For Mavs Gaming, this was about finding the true meaning of what makes a modern Maverick.

“We wanted a symbol that was unexpected, fearless, with a swagger that is rooted in our Dallas heritage,” said Dallas Mavericks and Mavs Gaming owner Mark Cuban. “We are confident that whomever we draft for our team will be proud to wear it.”

Follow Mavs Gaming on Twitter, Facebook and Instagram.


Kings Guard Gaming

The team logo is rooted in the ferocity of the lion, the nobility of the crown and the strength associated with the color black. A new lion was created to mesh the iconic Kings marks with a fresh, esports appeal. The name, Kings Guard, references the passion of esports players entering a virtual battleground.

Follow Kings Guard Gaming on Twitter, Facebook and Instagram.

We're thrilled with the response that this first set of team logos has received so far and we're grateful to our community for your support - keep an eye out on our Twitter handle @NBA2KLeague as there is more to come!