1. Eligibility. Participation open only to legal residents of, and residing in, the fifty (50) United States and the District of Columbia, who are at least 18 years old. Void where prohibited by law. Employees, influencers, independent contractors, free lancers, officers and directors of 2K Games, Inc. (“Sponsor”), and its parent Take-Two Interactive Software, Inc., subsidiaries, affiliates, and advertising and promotion agencies, and their immediate families (parents, children, siblings, spouse and their respective spouses, regardless of where they reside) or members of the same household (whether related or not) of such individuals are not eligible. Only individuals can enter. Entries from teams, companies or groups are not permitted. Sponsor reserves the right to disqualify any entry, for whatever reason, including, but not limited to, a perceived or actual conflict of interest. All applicable federal, state and local laws and regulations apply. By entering the Promotion, you fully and unconditionally agree to be bound by these Official Rules and Sponsor’s decisions, which will be final and binding in all matters relating to the Promotion.

2. Promotion Period. The Promotion begins at 12:00:01 AM Pacific Time (“PT”) on July 31, 2025 and ends at 11:59:59 PM PT on August 28, 2025 (“Promotion Period”). Sponsor’s computer is the official time-keeping device for the Promotion.

3. How to Enter.

• Step 1: Post original video that breaks down or reacts to any official NBA 2K26 Courtside Report blogs or trailers leading up to NBA 2K26 Early Access (collectively, “NBA 2K26 Early Access Promos”) to your X, YouTube, Instagram, or TikTok account (each, a “Social Account”) with #NBA2KChallenge (“Submission”). If posting on Instagram, your Submission must be posted as an Instagram Reel.

• Step 2: Complete the NBA 2K Creator Challenge Submission Form at https://nba.2k.com/2k26/creator-challenges/ to share a link to your original video, contact email address, age, and region of residence.

You must be the active holder of non-private Social Account used to enter. If you do not have one or more of the Social Account, you can create one for free. All applicable Social Account terms apply.

Each eligible Submission will equal one (1) entry into the drawing. An entrant can submit one (1) Submission for each NBA 2K26 Early Access Promo to each Social Account. Submissions in excess of these stated limitations will be void. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different Social Accounts, identities, or logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any Social Account, the authorized account holder of the email address used to register on the platform will be deemed to be the entrant and such individual must comply with these Official Rules. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address.

All Submissions become the sole and exclusive property of the Sponsor. Receipt of Submissions will not be acknowledged. Proof of Submission will not be deemed to be proof of receipt by Sponsor.

4. Submission Guidelines and Content Restrictions: Submissions must conform to the Submission Guidelines and Content Restrictions as defined below (collectively, the “Guidelines and Restrictions”). Sponsor, in its sole discretion, may remove any Submission and disqualify an entrant from the Promotion if it believes, in its sole discretion, that the entrant’s Submission fails to conform to the Guidelines and Restrictions.

Submission must be entrant’s own work product, may not have been previously published, and may not have won previous awards. Submission may not contain, as determined by the Sponsor, in its sole discretion, any content that:

•   is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
• is obscene or offensive; endorses any form of hate or hate group;  
• defames, misrepresents or contains disparaging remarks about other people or companies;
• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by anyone other than Sponsor, without permission, to the extent permission is necessary;
• contains any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;
• contains copyrighted materials owned by anyone other than Sponsor (including quote or words of others, photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission, to the extent permission is necessary;
• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;
• contains look-alikes of celebrities or other public or private figures, living or dead;
• communicates messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or
• violates any law.

Sponsor, in its sole discretion, may disqualify your Submission for any reason, including if it determines that your Submission fails to conform to these Official Rules in any way or otherwise contains unacceptable content.

5. License to Submissions/Publicity Grant. By making a Submission, each entrant waives all moral rights in and to the Submission and grants to Sponsor and its licensees, successors, designees, and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, and otherwise use the Submission and all elements of such Submission, together with any other material, and the name, user name, city and state of residence, voice, performance, image and/or likenesses of entrant (including, but not limited to, profile photo), in any and all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade. Entrant agrees that, if required by Sponsor, they will sign documents to this effect. Released Parties are not responsible for any unauthorized use of Submissions by third parties. Sponsor has no obligation to make use of the rights granted herein

6. Random Drawing/Odds. On or about September 5, 2025, twenty-six (26) potential Winners will be selected in a random drawing from all eligible entries received during the Promotion Period. Odds of winning will depend upon the number of eligible entries received. The random drawing will be conducted by Sponsor.

7. Winner Notification. Potential winner will be notified on or about September 12, 2025 via an email to the email address provided and may be required to sign and return, where legal, an Affidavit (or Declaration) of Eligibility and Liability and, unless prohibited, a Publicity Release and/or rights transfer document within five (5) days of receipt. If the potential winner cannot be contacted within five (5) calendar days of first notification attempt, if any prize or prize notification is returned as undeliverable, if potential winner rejects their prize or in the event of noncompliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner will be selected from all remaining eligible entries. No compensation will be given upon prize forfeiture. Only three (3) alternate winners will be selected; after which, Sponsor reserves the right to not award the prize.

8. Prize. 1 Million Virtual Currency. Approximate Retail Value: $215 USD. Terms and condition apply to use as set forth by Sponsor. Prize is non-transferable by winner. No substitutions or cash redemptions are permitted by winner; however, Sponsor reserves the right to substitute a prize of comparable or greater value. All federal, state and local taxes as well as any costs and expenses associated with prize acceptance and use not specified herein as being provided are the responsibility of winners. Prize is awarded “as is” with no warranty or guarantee, either express or implied. All prize details will be determined in Sponsor’s sole and absolute discretion

9. Release of Liability. By participating, each entrant and their significant other agree to release, discharge and hold harmless Sponsor, X Corp., Meta Platforms (dba Instagram), Google (dba YouTube), TikTok, Inc., and their respective  parent companies, subsidiaries, affiliates, partners, and advertising and promotion agencies, and all of their respective representatives, agents, successors, assigns, employees, officers and directors (collectively, the “Released Parties”)and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from their participation in the Promotion or any Promotion-related activity or the acceptance, possession, use or misuse of any awarded prize.

Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled Submissions, entries, comments, posts, emails, messages or other communications of any kind; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing of entries, the announcement of the prize, or in any Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to any person's computer or other device related to or resulting from participating in this Promotion or downloading materials from or use of any website or social platform. Persons who tamper with or abuse any aspect of the Promotion, any website or social platform, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion and, if terminated, at its discretion, select the potential winner from all eligible, non-suspect Entries received prior to action taken using the winner determination procedure outlined above or as otherwise deemed fair and appropriate by Sponsor. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

10. Disputes; Governing Law. The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of or relating to these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in the State of New York, City of New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS RULES. For any matters which are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to the County of New York in the State of New York. The parties agree not to raise the defense of forum non conveniens.

11. Use of Data. Information submitted in connection with the Promotion will be subject to Sponsor’s privacy policy at www.take2games.com/privacy.

12. List of Winners. To obtain a winners list (first name, last initial, and state of residence), send a self-addressed, stamped envelope to: 9 Hamilton Landing, Novato, CA 94949, by no later than 30 days after the end of the Promotion.

13. Sponsor. 2K Games, Inc. 9 Hamilton Landing, Novato, CA 94949.

THIS PROMOTION IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH X, INSTAGRAM, YOUTUBE, OR TIKTOK.