COLORSxSTUDIOS & NBA 2K are proud to come together for a special collaboration, featuring an exclusively curated soundtrack update and in-game music video performance.
As part of the Season 6 update, the soundtrack will feature a new playlist of original COLORS recordings, with classic tracks from COLORS’ global artist community including US rap star Smino, Belgian hip-hop artist Krisy, rising London talent ENNY, and many more.
To further celebrate the partnership, 2KTV will premier a brand new episode of A COLORS SHOW within the game featuring the new single from the Oakland-based artist Guapdad 4000. Broadcast inside 2K22 within an episode of 2KTV, Guapdad’s latest hit ‘Black Iverson’ will mark the first time a music video has ever premiered within a video game.
For his performance, the rising rapper brings the heat with his slick new track Black Iverson, which references basketball legend Allen Iverson. Taken from his forthcoming project ‘Handsome’ and produced by K.FISHA, the track’s fiery trap beat and bass-heavy soundscape sets the scene for the artist’s nonchalant delivery.
Catch the exclusive premiere in a brand new episode of 2K TV airing on Thursday 07 April before it rolls out across all COLORS outlets on digital platforms on Friday 08 April 2022.