Command an NBA front office on New Gen in NBA 2K25’s MyNBA and MyGM modes and manage the expectations of your fanbase and team ownership.

Step into the shoes of an NBA General Manager and select your preferred management style using a variety of detailed backstories. Are you an Ex-Player transitioning to a role behind the scenes, or do you possess an eye for talent as a savvy Ex-Scout? Only you can create the foundation for your team's future success.

Take advantage of 55 Perks in MyGM, from Winning Culture to Data Analyst, and more to boost your skills. MyGM gives you all of the tools you need to excel as the leader of an NBA team, with the ability to pick and choose what’s most important to you. Complete Goals and earn XP to level up and add Perks to your MyGM collection.

NBA 2K25 introduces the MyGM Building on New Gen, an all-new space where you can freely roam and carry out the crucial responsibilities of a General Manager. Check in with members of your staff for updates about the team, speak with the Head Coach about strategy changes, and discuss the financial struggles of managing the roster with your CFO all in one convenient location.

The Curry Era is filled with superstars, featuring Steph Curry himself and his Golden State Warriors teammates Kevin Durant, Klay Thompson, and Draymond Green. Relive this prolific era and see if you can rewrite history by challenging one of the greatest dynasties ever assembled in professional basketball.

The NBA Cup features even more integration in MyNBA modes this year, with competitive group stage play and intense single-elimination knockout rounds. NBA 2K25 now supports anywhere between 12 and 36 teams in the NBA Cup, incorporating dynamic groups that change from year to year as your career progresses.